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At a glance
Fast facts
- Company
- Sassy Foods, Inc.
- Brand
- Tiffany's Sassy Maui Salsa
- Founded
- 2004
- Founder
- Tiffany
- Made in
- Maui, Hawai'i
- Products
- 4 salsas, 12 oz (340g) each
- Retailers
- 7 across Hawai'i
- Longest retail relationship
- 18 years
- Production
- Made fresh weekly, no artificial preservatives
Boilerplate
Copy and paste — this is written to be quoted directly.
Sassy Foods, Inc. is a Maui-based food producer founded in 2004. Its flagship line, Tiffany’s Sassy Maui Salsa, comprises four fresh salsas — Sassy (medium), Suavē (mild), Slammin’ (medium green tomatillo) and Smokin’ (hot habanero) — each sold in a 12 oz (340g) tub.
Every batch is prepared fresh with local Hawai’i produce including tomatoes, green onion and cilantro, with no artificial preservatives. The line is carried by 7 retailers across the islands, including Whole Foods Market, Foodland, Safeway, Target, Mana Foods, Down to Earth and Tamura’s.
Founder Tiffany grew up in LaFamilia, Maui’s first Mexican restaurant, opened in 1969 by her mother Polli Smith, who went on to create Makawao’s Polli’s Mexican Restaurant. Tiffany’s first batch of salsa was made as Christmas gifts for family and friends.
Where we are now
- Whole Foods MarketStatewide · 15 yrs
- FoodlandMaui · O'ahu · 18 yrs · newly expanded
- SafewayMaui · O'ahu · 15 yrs · newly expanded
- TargetMaui · 12 yrs
- Mana FoodsMaui · 18 yrs
- Down to EarthStatewide · 8 yrs
- Tamura'sStatewide · 5 yrs
Coming up
- Target — statewide from September 20, 2026
Product reference
The four SKUs
| Product | Heat | Size | UPC | Key ingredients |
|---|---|---|---|---|
| Tiffany's Sassy Maui Salsa | medium | 12 oz (340g) | 829266000018 | Fresh local tomatoes, Local green onion, Local cilantro, Jalapeños |
| Tiffany's Suavē Maui Salsa | mild | 12 oz (340g) | 829266000025 | Fresh local tomatoes, Local green onion, Local cilantro, Jalapeños |
| Tiffany's Slammin' Maui Salsa | medium | 12 oz (340g) | 829266000032 | Fresh tomatillos, Local cilantro, Jalapeños, Green chili |
| Tiffany's Smokin' Maui Salsa | hot | 12 oz (340g) | 829266000049 | Fresh local tomatoes, Local green onion, Local cilantro, Habanero peppers |
Assets
Logos & label artwork
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